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This is an analogy I use all the time with clients as it really is very apt; how can you expect your team to win not just the game but the championship without ever knowing the rules!

Because in effect that is exactly what you are doing unless you have taken the time to work out exactly what you want your business to be, where you want it to go and how you are going to get there.

So, what do you want your business to be? Where do you want it to go? And how are you going to get there?

Let’s start with where you want your business to go; be specific, it is not enough to merely say that you want to be successful. What is your vision for the business e.g. to be in the top 3 of your industry within 3 years. Then with the…